CHAT
know your target audience.
know your target audience.
- Dad: I want to get a pedicure. Can we do that when I come out to visit? I don’t want to get like pink polish or something; I just want to get cleaned up.
- Me: Sure, but the place I go to is called “the pampered girl.” I don’t think that’s where you want to go.
- Dad: hmm, maybe I should open up a nail salon for men. Something strong and masculine. We could call it Male Nail.
- Me: Just a reminder that I live in San Francisco, and I think that opening a shop with that name might not get your desired clientele.
- Dad: Pampered Girl it is.
Hi there, I’m a born and bred New Englander living in San Francisco. I might be a little guilty of romanticizing New England, but that’s only because it’s the best place on earth.
I like politics, eating good food and drinking half-a-glass of wine too much.
Have a question? E-mail me at: joy[dot]engel[at]gmail[dot]com
I like politics, eating good food and drinking half-a-glass of wine too much.
Have a question? E-mail me at: joy[dot]engel[at]gmail[dot]com
Search
Following:
